Art director, creative strategist and UX/UI designer. Research first, direction second, and a system so the standard holds when the work scales.
Art director for commerce at scale. 18 years turning eCommerce and retail storefronts into experiences shoppers act on, across fintech, logistics, medical, food and enterprise platforms. I direct the visual work customers see and understand the experience around it well enough to know what it has to earn. Then I build the system that holds that standard across a large catalogue and many hands, so direction survives without me in the room.
Fleet management for Indian truck operators, in a category with just one direct competitor. I built the brand, the business model, the design system and an AI co-pilot, all held to one written standard so the quality survives fast, AI-generated output. Now in beta with real trips running.
A Public Investment Fund programme under Saudi Vision 2030, spanning sport, entertainment, culture, a theme park and an F1 circuit. I ran research across the verticals and their stakeholders, then rebuilt seven platforms to one standard, one shared language and one brand. It replaced a version people would not use.
Experience design across ecommerce and mobile for decathlon.co.uk, plus creative and art direction on launches, campaigns and community. I worked the shop floors to see where the system left customers and staff stuck, gave each in-house brand its own space, and extended the guidelines across print, digital and store. Research done in the stores, not just on the site.
Further work: Wearables, an ecommerce portal with a partner Virtual Space (bounce 80% to 25%) · RISE, a UAE recycling campaign made on the ground · Compane, a plug-and-play business platform built from the mark up. Full case studies at jagadeeswaran.info.
Art direction. Print campaigns and digital, across markets, formats and devices.
Creative, business & marketing strategy. Who we sell to and what the work has to return.
UX / UI. Research, behaviour, prototyping and shipped interfaces.
Design systems. So quality holds when many people produce at once.
AI in production. References, prompts, limits and standards for AI assisted work.
Tools. Photoshop, Illustrator, InDesign, Acrobat, Figma. On Mac.
MA Future Media — Birmingham City University, UK · 2014–2015
BE Mechatronics — Kumaraguru College of Technology, Coimbatore · 2003–2007